|Date||11 February 2021|
How to market your small business
PRESENTER: Zoe Versfeld
Date: 11 February 2021
Zoe is an experienced Marketing Director with 17 years of marketing and advertising experience. She has worked across a broad spectrum of industries from banking, business consulting and insurance; to food & beverage, hospitality, telecommunications, retail and service businesses. Her focus is customer-centric marketing strategies that drive business growth.
Zoe works as a consultant with Eleven12 Marketing; and she is a Part-time Marketing Director at The Marketing Centre South Africa, who service larger South African SME’s. She also owns The Nacre, which is a niche marketing business with a focus on marketing coaching & mentoring, as well as small-scale marketing projects.
Topic information: How to market your small business.
Our world has become increasingly chaotic and complex, making it more and more difficult for businesses to reach customers and to stand out from all the noise. This session will focus on marketing fundamentals which will guide your marketing investment decisions to drive maximum MROI.